Resort Wear, Instagram & Autonomous Vehicles

The future of in-vehicle shopping is boundless for brands.

In 1931, Italian designer Elsa Schiaparelli introduced the world to culottes which started the modern-day trend of resort wear. This trend gained significant momentum during the golden age of flying in 1950s and 1960s. The term resort wear entered the lexicon in the 1980s when designers Calvin Klein and Oscar de la Renta’s resort wear collections gained significant traction with sophisticated shoppers.

In 1983, Calvin Klein was quoted telling The New York Times that “he does almost as much business for resort as he does for fall”. Today, resort wear has an estimated market value north of $20 billion and growing. In 2018, the global travel market (encompassing resort wear) was valued at $8.8 trillion, accounting for 10.5 percent of GDP. 

This year, the global travel market is projected to grow by 4 percent. With the growth of travel comes the growth of experiences. For example, Airbnb has seen 7x year-over-year growth in its experiences business since the company first introduced the product in 2016. Experiences such as those found on Airbnb are consistently being shared on Instagram with over 1 billion monthly users who actively use the platform. 

The growth of the global travel market combined with experiences and the ability for individuals to showcase their adventures to the world is an enticing opportunity for brands, especially those specializing in resort wear.

One brand, in particular, Lilly Pulitzer famously worn by First Lady Jacqueline Kennedy is an iconic American brand. With Lilly’s colorful prints and youthful spirit, the brand continues to thrive to this day. In 2018, the Lilly Pulitzer brand which is owned by Oxford Industries accounted for over 85% of Oxford’s revenue.

With revenue growth, colorful prints and a brand that is extremely well known in resort towns around the world such as Palm Beach, Florida opportunities abound. These opportunities reside beyond the typical realms of fashion and could expand into the world of mobility. 

Through licensing deals, brands such as Lilly Pulitzer could design bespoke autonomous resort vehicles and partner with mobility service providers to chauffeur guests around famous resort towns. These vehicles will be completely designed to reflect the look and feel of the brand while offering exclusive in-vehicle shopping experiences.

A day at the beach or an evening at the gala could turn into an exclusive shopping experience. These experiences would be highly coveted and Instagramable, building buzz and demand for Lilly Pulitzer’s fashionable line of clothing and accessories. 

It is not just brands such as Lilly Pulitzer which will benefit from the introduction and adoption of autonomous vehicles. It is all brands. Brands are the currency that fuels Instagram. On Instagram, 80% of users follow a business and over 500 million watch Instagram stories every single day.

Fashion brands with resort wear collections have a unique and competitive advantage as everyone wants to look good on their Instagramable vacations. Individuals dressing fashionably on vacation increases year-round sales of seasonal clothing and accessories.

Resort wear changed the way individuals dress for holiday. Instagram changed the way individuals present themselves to the world. Autonomous vehicles will change everything we once knew about vacationing and unlock boundless opportunities for brands.

Resort Wear, Instagram & Autonomous Vehicles is an article written by Brulte & Company Co-Founder Grayson Brulte.

Policy Teams are the Autonomous Rockstars

Individuals working at autonomous vehicle companies on policy and government relations are the unsung heroes of the industry.

This talented group of professionals are the true unsung heroes of the industry. While engineers are leading an incredible effort to make vehicles drive themselves in all conditions on any road, in any city around the world, their incredible engineering feats would be squandered if it was not for their policy teams. 

Policy teams are actively educating elected officials on automated technology and keeping their staff informed on the technology’s progress while developing deep levels of trust. At the same time, these teams are working with industry organizations such as SAE International through their SAE Demo Days initiative, PAVE (Partners for Automated Vehicle Education) and public interest groups such as The National Safety Council (NSC) and Mothers Against Drunk Driving (MADD).

SAE Demo Days are a series of autonomous vehicle demo days where the public has the unique opportunity to experience the technology first hand by taking a ride in an autonomous vehicle. After the ride, guests are able to speak with industry leaders and ask questions regarding how technology will impact and eventually improve their daily lives.

Guests who have attended an SAE Demo Day in Los Angeles, Tampa, Babcock Ranch, and Detroit, have walked away with a positive impression of automated technology. An overwhelming majority of riders who have attended SAE Demo Days are excited about the technology and are willing to give up control of the vehicle to become a passenger. 

This is what policy teams do best. They build and maintain trust. Trust between elected officials and the industry. Trust between regulators and the industry. Trust between the public and the industry. Trust between investors, Wall Street, and the industry. Establishing and maintaining trust between all parties is the glue that holds this industry together and without it, there is no autonomous vehicle industry  

The secret to building and maintaining this trust is diversity. These individuals come from unique and sometimes interesting backgrounds, which are both necessary and exciting for a new emerging industry. 

With such diverse professional backgrounds as city goverment, corrections, federal government, housing, journalism, legislative aides and music, these talented individuals offer a unique insight into regulations, policy, and most importantly personalities. They are able to maneuver in ways most cannot comprehend. They have deep relationships across the board and most importantly those relationships extend across party lines. 

These individuals are not experienced automotive executives looking at the world through oil-tinted glasses. Instead, they are seasoned entrepreneurs who see the world through trust and relationships. 

Relationships run deep and the level of loyalty between this special group is unheard of in traditional industries. Policy teams actively collaborate together and share notes with one another on the best political strategy to ensure the ideal outcome for the industry and their respective companies. 

This level of collaboration ensures that when engineers develop Level 4 and Level 5 autonomous vehicles, the proper regulations are in place for deployment and the public is ready and comfortable for an autonomous future. 

Without policy teams, the entire autonomous vehicle industry would collapse, investors would lose billions of dollars and the public would never get to experience the future of mobility. This is why policy teams are the autonomous rockstars.

Policy Teams are the Autonomous Rockstars is an article written by Brulte & Company Co-Founder Grayson Brulte.

Public Acceptance of Autonomous Vehicles

In this episode of The Road To Autonomy, Grayson Brulte discusses how the autonomous vehicle industry is coming together to build trust and public acceptance of autonomous vehicles at Self-Racing Cars 2018.

From Autonomous Vehicle Demo Days to outreach and education, the industry is working together to ensure that we can usher in the future of autonomy for the benefit of society.

Tune in to learn how the autonomous vehicle industry is coming together to build trust and public acceptance of autonomous vehicles.

Watch every episode of The Road To Autonomy

Florida is Setting the Pace in Autonomous Vehicle Innovation

The regulatory environment in Florida under the leadership of Governor Scott and State Senator Brandes is helping to usher in the Autonomy Economy.

On the Florida Chamber of Commerce’s Bottom Line public affairs program, I discuss innovation in the autonomous vehicle community and Florida’s leadership in autonomous vehicle regulation.

Every aspect of transportation and mobility is going to change. For example, a child born in the last four years will never drive a vehicle on a public road. Full level 5 autonomous vehicles will take children to and from school with the parents of those children being fully in charge of the experience as when the child can exit the vehicle.

The future of transporting children to school in autonomous vehicles will be possible in Florida because of the regulatory environment that the State of Florida has created under the leadership of Governor Scott and State Senator Brandes.

Florida is opening the doors to allow the future of innovation to prosper. From children riding to school in autonomous vehicles to the tourism industry developing niche autonomous vehicle services, we are only beginning to scratch the surface of what is possible.

New businesses will be created in Florida around autonomy due to the regulatory environment and these homegrown businesses will help the State to usher in the Autonomy Economy.

Blockchain: How Distributed Ledgers will Personalize Autonomous Vehicles

In this episode of The Road To Autonomy, Grayson Brulte discusses the how distributed ledgers will personalize autonomous vehicles with Michael Morgan, Partner & Co-Leader, Global Privacy and Cybersecurity at McDermott Will & Emery.

Tune in to learn about blockchain and how distributed ledgers will personalize autonomous vehicle experiences for passengers.

Watch every episode of The Road To Autonomy