Brulte & Company partnered with Connor to reinvent the Business Card.
The focus of the card was first and foremost simplicity. Clients were offered the opportunity to either telephone us or to scan the QR Code to learn more about Brulte & Company.
When we first came up with the concept of a QR Business Card it was just at the start of the adaptation of QR Codes. It was at a time when people saw them with increasing frequency, but didn’t even understand how to engage with them. It was interesting for us to witness how people would react to the code once it was activated with a smartphone.
Stateside the code was just beginning to gain traction, yet a trip to London showed us that it was omnipresent. Each pub we passed proudly displayed a QR Code on the window as well as on their menu. It was fascinating for us to examine how the code was a cutting edge trend stateside yet was already well adopted and utilized in the UK.
As markets and consumer habits change and new technologies have become readily available, we have once again begun to reimagine the business card.
We are currently testing Augmented Reality and looking to implement NFC technology into a business card in the near future.
Regardless of which technology we choose for our next business cards one thing is for certain, it will blend seamlessly into the card design and be effortless for consumers to interact with the card.
Our Business Card was featured in the May 2012 issue of Marie Claire Magazine.