Grayson Brulte

Grayson Brulte

@gbrulte | @gbrulte

Grayson Brulte is an Innovation Strategist and Co-Founder of Brulte & Company.

Grayson Brulte is an Innovation Strategist and Co-Founder of Brulte & Company. As an innovation strategist and strategic advisor, Grayson builds trusted relationships with organizations, working together with internal teams to prepare clients for what’s next.

From developing strategies for autonomous vehicle programs to helping companies become the go-to resource for technology innovation, Grayson empowers clients with the foresight and intelligence to take on the world’s biggest challenges.

Sharing his insights into what’s next, Grayson hosts The Road To Autonomy Podcast and the SAE International Tomorrow Today Podcast, where he interviews high-caliber guests and leaders across industries, sharing his own unique perspective to deliver one-of-a-kind discussions.

Harnessing his in-depth knowledge of diverse markets, economics, politics, and technology, he and the guests tackle topics from autonomous vehicles and mobility trends to the financial effects of innovative breakthroughs and their impact on society.

Grayson understands the intricate relationship between politics and innovation, expertly navigating between these worlds and facilitating the impactful conversations between the two. Grayson has enabled forward momentum and transformation from a city to a national level.

As a former Co-Chair of the City of Beverly Hills Mayor's Autonomous Vehicle Task Force and member of the city’s Smart City/Technology Committee, he helped Beverly Hills become one of America’s digital capitals chosen by Google.

His perspective, insights, and opinions are utilized and shared by leading organizations and publications throughout the market.

Grayson’s comments and opinions have appeared in numerous publications, including: The Financial Times, Wall Street Journal, The Los Angeles Times, Bloomberg, CNN, Forbes, The Hollywood Reporter, and Reuters.

For speaking engagements, editorials and media enquiries please email [email protected].

Turning Up the Volume on Over-the-Top Content

As more people cut the cord on cable, over-the-top service providers see opportunity in services like Uber.

While the number of traditional cable subscribers continues to decline, over-the-top (OTT) video services – the delivery of film and TV content without a traditional cable or satellite subscription – are headed in the opposite direction.

And now, with the help of Uber, OTT is about to get even bigger.

Nearly 60 percent of U.S. households with televisions pay a monthly fee to subscribe to an OTT service such as Netflix or Amazon Prime Instant Video.

In 2015 alone, more than 180 million individuals – seven in 10 U.S. Internet users – watched a video on an OTT video platform.

In the next five years, OTT subscribers are projected to surpass 306 million, and revenues are expected to climb 50 percent to nearly $27 billion.

It’s a different picture for pay TV. Based on data from The Convergence Consulting Group, the number of U.S. households paying for TV peaked in 2012.

There were 97.6 million U.S. households with TV subscriptions in 2012. But that number declined by about 150,000 in 2013 and dropped another 260,000 in 2014.

The trend is expected to continue.

OTT’s growing popularity is in part a reaction to consumers continuing to ramp up expectations that take advantage of innovative technologies, including the use of electronic devices to pay for goods and services.

Now, by allowing third-party developers to build on its platform, the mobile ride-hail company Uber is paving the way for the next evolution in OTT video distribution.

The Next Step in Video Evolution

First television manufacturers partnered with Netflix to offer video streaming in their DVD and Blu-ray players.

Television producers then joined forces with video-streaming services by creating app stores on their TVs.

The next inevitable step for OTT is partnering with automobile manufacturers and transportation companies like Uber to offer streaming on screens inside a vehicle.

This trend will create new subscribers for OTT video-streaming providers, many of whom will be younger customers looking to enjoy content on their own devices without the expense and hassle of a cable subscription.

OTT video streaming providers know that the average American spends 46 minutes per day in a car.

As OTT video streaming services evolve and driverless cars and new group transportation models come to market, OTT video streaming providers will create customized video streaming experiences based on the location of the automobile and the subscriber.

These in-car OTT experiences could also be based on location, interests or destination.

For example, when someone gets into a driverless car and programs the automobile to drive to the baseball game, the in-car entertainment system could suggest baseball highlights from the previous night’s game.

The growth of OTT will provide automakers the opportunity to develop compelling in-car interactive experiences, which will help car manufacturers differentiate their vehicles in a highly competitive market.

Big Winners

The big winners in this evolution are consumers, who get what they want, when they want and how they want it.

OTT video-streaming service providers will create custom experiences based on each user’s unique location at any given time, increasing their brand’s value.

Transportation companies and automobile manufacturers can offer unique customized experiences through partnerships.

Regulatory bodies overseeing the autonomous car industry are the big hurdles to making this vision a reality.

OTT providers, car manufacturers and technology companies will need to work with the U.S. Department of Transportation to develop consistent policy that puts passenger safety first, while allowing OTT video providers to create innovative, in-car entertainment experiences.

Meanwhile, the race is on to embrace the future of the in-car, OTT video-streaming experience.

Turning Up the Volume on Over-the-Top Content is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on UPS Longitudes.

Four Ways Virtual Reality Is Shaping The Future Of Work

We are just scratching the surface of virtual reality. From doctors to auto technicians to astronauts, here are some ways VR technology is helping to reimagine the future of work.

Over time, ideas change and innovation takes us to new, unexplored territories that unleash the kind of creativity that creates new dynamic businesses and reimagines old ones. Today, we are potentially on the cusp of such a change — driven by virtual reality (VR).

VR will not simply affect one particular industry or a scientific research need. They have the ability to touch every aspect of society — from prepping for surgery to traveling in space. The ideas and opportunities are endless, if we can focus on the core outcome and not be afraid to try new ideas and concepts.

Here are four ways that VR is transforming industries:

1. Reimagining the Body

VR will enable doctors to see the body in new ways, with technologies that can transform medical imaging into interactive 3D programs.

“VR gives a very immersive way of looking at all this data,” says Sandeep Gupta, manager of Biomedical Image Analysis at GE Global Research, which is working with some research hospitals on early-stage testing of VR technology to allow doctors to take a virtual tour of a patient’s brain.

The technology holds the potential to not only improve patient outcomes, but also cost. Researchers at Stanford University Medical Center found that VR simulations helped to reduce surgical planning time by 40 percent and increase surgical accuracy by 10 percent.

2. Empowering the Worker

On the factory floor or the oil field, VR can provide skilled laborers with the real-time information to improve their effectiveness and safety. Industrial wearables — smart gloves, helmets, glasses, watches — enable workers to communicate with machines via sensors connected through the Industrial Internet, allowing for higher level of efficiencies, productivity and even predictivity.

“I have witnessed first-hand how human error can mean the difference between not just profit and loss, but life and death, and there is potential for 4D to vastly improve almost every process — from training new employees to assembling the most advanced machinery,” says Andy Lowery, president of Daqri, a startup that has developed a smart helmet for industrial applications. The helmet, which Lowery dubs the “worker empowerer,” is equipped with a camera, sensors and a transparent visor that displays data superimposed over objects in the worker’s view.

Wearables powered by VR and the Industrial Internet are redefining the future of work.

3. Collaborating Across Space

It doesn’t get more remote than space, and that’s where the true potential of VR technology is being tested.

Astronauts aboard the International Space Station (ISS) are experimenting with Microsoft’s HoloLens for mixed-reality interactions with ground control. Instead of having to rely upon voice commands from Houston, astronauts are now able to have an expert guide them through in real-time how to make a repair or perform a certain experiment in space which reduces the possibility of error. The device can also display animated holographic illustrations on top of the objects with which the crew is interacting, eliminating the risk that communication delays could complicate difficult operations deep in space.

“HoloLens and other virtual and mixed reality devices are cutting edge technologies that could help drive future exploration and provide new capabilities to the men and women conducting critical science on the International Space Station,” says Sam Scimemi, director of the ISS program at NASA Headquarters in Washington.

Given the remoteness and extreme nature of operations, space could be the final frontier for VR technology.

4. Off-the-Job Training

Given VR’s early success in the gaming industry, it’s no surprise that some of the biggest promise for the technology lies in worker training applications. By introducing VR into an apprenticeship program, an industrial company could digitally transporting new employees to their future work environment without the added expense of relocation or fear of failure.

Engineers at Bosch have developed a virtual reality training experience to train auto technicians how to repair gasoline direct-injection (GDI) engines. By using virtual reality to train technicians, Bosch is creating a cost-efficient training program that directly benefits their bottom line, as Bosch projects it will have a 56 percent market share in GDI technology by 2017.

“Training has been pretty much the same forever,” says Rob Darrow, manager of strategic projects for Bosch. What is the future of training and how do you get tools to engage people and talk to them?”

The power of VR is that it transports you to a place that you have never been to before — the future. We are just beginning to scratch the surface of how these technologies will impact industries and improve our lives. The future is bright.

Four Ways Virtual Reality Is Shaping The Future Of Work is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on General Electric Reports.

(Top image: NASA astronaut Scott Kelly performing checkouts for NASA’s Project Sidekick, which makes use of Microsoft’s HoloLens device. Courtesy of NASA)

The Cyber Security Mindset

Business leaders and policy makers need to wake up and realize what it means to live in an interconnected world — under constant threat of cyber attacks.

Whenever you turn on the TV, open the newspaper or listen to the radio, inevitably there will be some story about a hacking incident, data breach or an individual’s privacy being compromised when a company has had their servers hacked. Yet for many of us, our mindset has not kept up with the changes to truly comprehend the implications of the connected world — especially the decision-makers in the private and public sector in a position to do something about it.

For business leaders, protecting against cyber threats means gaining a greater understanding of their organization’s digital infrastructure and how it operates on a day-to-day basis. For policy makers in Washington, it means finding the right balance between requiring private-sector disclosure of data breaches while maintaining the data privacy of their customers.

As Congressman Will Hurd of Texas put it, “One of the biggest issues that we need to deal with, both in government and in business, is the evolving nature of threats.” Congressman Hurd is correct —there is no one-size-fits-all solution to improving cybersecurity. But with the recent introduction of the EINSTEIN Act of 2015, he is proposing some important steps to address the threat.

The EINSTEIN Act of 2015 will improve the U.S. government’s cyber security. But it would behoove business leaders to follow Congressman Hurd’s lead by introducing protocols for their own companies on how to respond to and defend against a cyber attack and breach. With manufacturers connecting heavy machinery to the Industrial Internet through the use of sensors, security becomes all the more important.

The data gathered by these sensors is making businesses smarter and more efficient, but it is also making them more vulnerable to attacks by foreign governments, professional hackers and for those who are interested in espionage for their own personal gains. To avoid this unfortunate scenario, businesses must rethink their approach to cyber security with a well-defined plan that is always evolving and responding to the latest threats.

A comprehensive cyber security plan that both mitigates risks and is proactive with disclosure will help businesses avoid the “Oh, that just happened” moment. When a company is hacked, the plan would kick into gear, and the proper disclosures would be made to users, shareholders and authorities in a timely manner without delay.

Each and every company that interacts with the public and collects data on its users should be required to publicly share its disclosure plans in the case of a breach. Transparency is the key to building and maintaining trust with the individuals who interact with the business.

In that spirit, Congress members Marsha Blackburn of Tennessee and Peter Welch of Vermont have introduced the Data Security and Breach Notification Act of 2015 to standardize the process of reporting a security breach to affected U.S. residents, which would make it easier for business to comply with the law while continuing to maintain trust with their users.

Blackburn, who has described cyberspace as “the battlefield of the 21st Century,” says the American people “deserve to know that their personal information is safe and secure.”

For larger breaches involving more than 10,000 users, the legislation would require businesses to notify the proper authorities — the Federal Trade Commission (FTC), Secret Service or Federal Bureau of Investigation — as well as consumer reporting agencies. Importantly, businesses would also have access to an online educational resource at the FTC to get help in crafting a cyber security plan.

Instead of waiting for Congress to act, business leaders should prepare for the worst — while hoping for the best — when it comes to preventing a cyber attack or data breach. It’s not a matter of if, but when, as companies large and small are potential targets. Some companies today may not even be aware that their systems have already been compromised.

To avoid this scenario, business leaders should hire in-house senior-level cybersecurity experts, such as a chief information security officer and senior threat intelligence analyst. These individuals would be responsible for examining the organization’s digital infrastructure and using threat intelligence to develop a well-defined cyber security plan that would prepare the company for cyber attacks.

The cyber security plan should include the following:

  • Conduct a threat assessment based on current global events and proprietary corporate information.
  • Establish network monitoring techniques focused on cyber tactics that could be used against industrial companies to take over heavy machinery.
  • Regularly audit the network to test for penetration.
  • Conduct regular key control assessments for technologies and services.
  • Analyze existing and future systems for possible security weak points.
  • Train with leaders in cybersecurity and cyber warfare.
  • Maintain a relationship with law enforcement.
  • Craft a disclosure plan in case of a data breach.

A well-defined security plan complete with timely disclosure will allow businesses to maintain the trust of their partners, users, shareholders and the public as a whole. Trust is to the key to building any successful business and without it, there can be no business. As cyber security evolves, so should our mindset.

The Cyber Security Mindset is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published in The Washington Times.

When He Speaks the World Listens

During the City of Beverly Hills Council Study Session Meeting on December 1, 2015, Councilwoman Nancy Kranse said “When He Speaks the World Listens” with reference to Brulte & Company Co-Founder Grayson Brulte

The Industrial Internet Is Always Learning

In an always on, always learning society, companies that embrace the Industrial Internet will be more intelligent and efficient.

The exponential growth of data from connected devices has the potential to create a society that is always on and always learning. Interconnectedness is also poised to transform entire industries, as companies harness the Industrial Internet to gain unprecedented efficiencies.

The connected device trend is only going to accelerate as the consumerization of software continues to redefine the connected device experience. Today there are over 10 billion devices connected to the Internet, a figure that Cisco estimates will surge five-fold by 2020. Worldwide spending on connecting devices to the Internet will could top $500 billion by 2020 — and create as much as $15 trillion in value by 2030.

This always on, always learning society will make us smarter and save capital for forward thinking industrial companies who understand the needs, wants and trends of their customers prior to deploying new products and services. In the coming years, every new product developed by industrial manufacturers will have sensors that will give off tremendous amounts of data that will make the product more efficient.

Companies around the world are expected to spend an estimated $120 billion dollars this year connecting operations and equipment to the industrial Internet, according to IDC, up 18 percent from 2014. The transportation sector is becoming a key beneficiary of Industrial Internet spending

Union Pacific Railroad is making their overall business and locomotives more efficient by placing infrared sensors on every 20 miles or so of track to look for signs of overheating. These sensors combined with Union Pacific Railroad’s bespoke $10 million software investment helped the company drive down derailments caused by bad bearings by 80 percent.

Complex software is needed to discover patterns and disseminate all of the data coming off the locomotive. For example, the new GE Evolution locomotive has about 250 sensors that send out 9 million data points every hour. This large amount of data is only going to continue to grow as sensors become more complex and data rich. As Jeff Immelt, chairman and CEO of GE, has noted, “Industrial data is not only big, it’s the most critical and complex type of big data.

In the airline industry, important data gathered from the sensors on the aircraft will create value by increasing the number of miles flown and improving fuel efficiency, flight times and passenger safety. The sensors onboard combined with Big Data analytics will enable the individuals who are monitoring the data to make better decisions.

Across industries, data collected from sensors and analyzed can help save lives, save time and improve the overall efficiency of the company. This is the Industrial Internet — a future in where everything is connected and always learning.

The Industrial Internet Is Always Learning is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on General Electric Reports.