Grayson Brulte

Grayson Brulte

@gbrulte | @gbrulte

Grayson Brulte is an Innovation Strategist and Co-Founder of Brulte & Company.

Brulte & Company is an autonomous mobility advisory and consulting firm headquartered in Florida. The firm provides strategic counsel to the world’s leading companies by applying our strategic thinking and political insight to help clients navigate what’s next.

As an innovation strategist and strategic advisor, Grayson builds trusted relationships with organizations, working together with internal teams to prepare clients for what’s next.

From developing strategies for autonomous vehicle programs to helping companies become the go-to resource for technology innovation, Grayson empowers clients with the foresight and intelligence to take on the world’s biggest challenges.

Sharing his insights into what’s next, Grayson hosts The Road To Autonomy Podcast and the SAE International Tomorrow Today Podcast, where he interviews high-caliber guests and leaders across industries, sharing his own unique perspective to deliver one-of-a-kind discussions.

Harnessing his in-depth knowledge of diverse markets, economics, politics, and technology, he and the guests tackle topics from autonomous vehicles and mobility trends to the financial effects of innovative breakthroughs and their impact on society.

Grayson understands the intricate relationship between politics and innovation, expertly navigating between these worlds and facilitating the impactful conversations between the two.

His comments have appeared in numerous publications, including: The Financial Times, Wall Street Journal, The Los Angeles Times, Bloomberg, and Forbes. Grayson has enabled forward momentum and transformation from a city to a national level.

As a former Co-Chair of the City of Beverly Hills Mayor's Autonomous Vehicle Task Force and member of the city’s Smart City/Technology Committee, he helped Beverly Hills become one of America’s digital capitals chosen by Google.

With his perspective, insights, and opinions being used and shared by leading organizations and publications, Grayson continues to be a leading voice in innovation and autonomous mobility.

For speaking engagements, editorials and media enquiries please email [email protected].

Moving Towards a Frictionless Payment Experience

As a society, our payment habits are once again changing as individuals become more comfortable with new technologies that no longer require taking their credit card out to buy goods and services.

We have come a long way since science fiction writer Edward Bellamy first wrote about the credit card concept in his 1887 novel, “Looking Backward.” While Bellamy only wrote about the idea in his forward-thinking novel, Frank McNamara, co-founder of Diners Club, was actually the first to use a “small cardboard card” to pay for dinner in 1950.

That night would turn out to change financial services forever, ushering in the beginning of the modern credit card era. Eight years later, American Express CEO Ralph Reed launched a charge card that the company was able to successfully build and scale, thanks in part to the success of its pre-existing financial services businesses. Around the same time, Joseph Williams was developing the first all-purpose credit card for Bank of America — BankAmericard — which would later evolve into Visa.

Just as forward-looking entrepreneurs and executives such as McNamara, Reed and Williams helped created the modern-day credit card system, we are now going through a new cycle of innovation. While the names of the individuals who are changing the payments industry today are different, what they have in common is a desire to create a better way to pay for goods and services.

Could the next 10 years usher in the next revolution in payments, similar to the way the 50s and 60s gave us American Express and Visa? Yes. The introduction of technologies such as PayPal, Square, Amazon Payments, Google Wallet, Facebook, Apple, Stripe and Alibaba are just the tip of the iceberg.

Square changed the way we pay for goods at small and medium-sized businesses by making it cheaper and easier to accept payments. Square’s ability to design a beautiful product and user experience is helping society move towards a frictionless payment experience.

Google is also trying to move us towards a frictionless experience with Google Wallet’s near-field communication (NFC) payment technology. While paying for goods in a store with a smartphone is innovative, it is not a truly frictionless experience. Consumers still have to reach for the smartphone in their pocket or purse, similarly to the way they would reach for their plastic credit card.

The current CEO of American Express, Ken Chenault, recently summed up his thoughts on digital wallets by saying “I’m going to tap to pay? What’s the friction that it’s really solving? What are the benefits that I’m getting? How is that helping me in my shopping journey? At the end of the day, the failure of wallets was not being focused enough on customer needs.”

Chenault has changed the perception of the brand by partnering with the best young startups to create exceptional value for card members. He predicts there will only be five platforms that matter to the future of payments — Apple, Amazon, Facebook, Google and Alibaba — and that American Express will be embedded in all of them.

In Spain, CaixaBank has out-innovated Google for the time being by partnering with Visa to introduce the first Visa contactless wristband. The wristband eliminates the friction of paying for goods while increasing the customer’s experience. Barcelona-based CaixaBank has a long history of innovation, as the first European bank to launch a large-scale contactless card payment system in 2011.

While this move by CaixaBank and Visa was extremely smart, it is only the first step towards a truly frictionless payment experience. As Visa’s contactless wristband technology evolves and matures, I expect to see Visa follow its historic growth path by partnering with existing businesses.

MasterCard isn’t sitting still, as CEO Ajay Banga has transformed the company from a global payments company into a technology company with remarkable track record of growth. While still COO, Banga launched MasterCard Labs in 2010 with the goal of developing innovative new technologies. MasterCard’s PayPass, a contactless technology currently used by more than 2 million merchants in 63 countries.

As Visa and MasterCard move into the contactless payments technology, there is a sleeping giant that will soon be awakened — Apple. While there has been much speculation about the iWatch, there has been little if any talk of the device’s potential to change the payment industry by introducing a frictionless contactless payment system to the masses.

Apple has north of 800 million credit cards on file through iTunes, which could instantly make the iWatch a game changer if Apple offers payment capabilities. An iWatch could very well eliminate the need to carry a plastic credit card by simplifying the process of paying for goods and services.

Tap and go, without having to remove your smartphone from your pocket or purse. This is the future of a frictionless payment experience. A customer-first approach to payments that is simple, secure and easy to use is coming.

While this is the future of paying for goods and services without friction, this major change in consumer habit will not occur overnight. Instead, it will take years to fully mature until society as a whole is comfortable with a contactless payment system that is embedded into existing devices such as a watch or bracelet.

This new payment system will eliminate the friction of having to think twice about paying for goods or services.

Moving Towards a Frictionless Payment Experience is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on General Electric Reports.

Today We Are Data Collectors. Tomorrow We Are Possibly Healthier.

Today we are collectors of our personal health data. Tomorrow we are possibly healthier thanks in part to data gathered by wearable devices and sensors in our clothing and upon our bodies.

Your pulse might be 72, your respiratory rate 16, and you might have walked a total number of 5,550 steps so far today but the day isn’t over yet. While these numbers might not mean much to you today, they will tomorrow as doctors fundamentally re-approach the way they practice medicine.

As doctors begin to embrace wearable technology and reconsider the way they have traditionally practiced medicine, we must be careful not to misinterpret the data. If the data gathered from a wearable device is misinterpreted, the doctor could inadvertently offer a misleading and possibly incorrect course of action.

The same misinterpretation could be attributed to the financial markets. For example, if every single United States citizen stopped looking for work then the unemployment rate would be effectively less than 1%. While the markets would cheer and stocks would roar, this false understanding of the data would create an artificial bubble in the market which could then inflate prices before leading us into a deep recession.

While free markets can recover from the misinterpretation of data, a human being cannot. If data is profoundly misinterpreted by a doctor then the patient could suffer through any number of unnecessary treatments . Who would be to blame? The doctor or the data?

The doctor would be to blame, not the data as it is the doctor who misinterpreted the collected information. In order to avoid these catastrophic events in the future, doctors will need to fundamentally rethink and re-approach the way that they practice medicine.

It will be the forward thinking doctors who embrace a new way of practicing medicine and move to a concierge business model who will prosper in this new marketplace. These doctors will be able to hire the best engineers, data scientists, customer service specialists and forward-thinking physicians. These practices will be able to actively explore new ideas, study massive amounts of data, and embrace innovation with the goal of creating a healthier you.

While wearable technology might not make you healthier, it will force Doctors to fundamentally re-approach the way in which they currently practice medicine.

Today We Are Data Collectors. Tomorrow We Are Possibly Healthier. is an article co-written by Brulte & Company Co-Founder Grayson Brulte and Dr. Peter D. Weiss, M.D. F.A.C.O.G, Co-Founder of Rodeo Drive Women’s Health Clinic and a former National Health Care Adviser to Senator John McCain’s Presidential Campaign in 2008.

Wearable Technology and the CEO’s Health

We risk creating undue fear amongst shareholders of companies whose CEOs share wearable health data with their friends by email, social media or on a closed platform.

In Andrew Hill’s July 7th column “Beware what wearable technology tells the market about CEO health” published in the Financial Times, Mr. Hill touches on the sensitive topic of disclosure and the CEO’s health.

Mr. Hill’s well written column was a stark reminder that we are jumping to incorrect conclusions about ​the current functionality of wearable technology and our health.

Today, wearable health technology does not provide actionable data that a physician can use to benefit the care of his or her patient​.

In the future, as wearable technology evolves and becomes “smarter”, physicians will be able to act upon the data gathered as it will be more reliable.

We risk creating undue fear amongst shareholders of companies whose CEOs share wearable health data with their friends by email, social media or on a closed platform.

​This data could misinterpreted by shareholders either in a positive or negative sense which could falsely send a company’s share price up or down depending on how the data is interpreted.

Most shareholders today will not understand the data gathered by wearable health devices which will cause them to misunderstand the health of the CEO and misinterpret the overall health of the company.

As we move towards a society in which wearable health technology is commonplace, we must not be drawn in by the temptations of gamification.

We must proceed with caution all without losing sight of the future and the positive impact that wearable health technology will have on our health.

Wearable Technology and the CEO’s Health is an article written by Brulte & Company Co-Founder Grayson Brulte and Dr. Peter D. Weiss, M.D. F.A.C.O.G, Co-Founder of Rodeo Drive Women’s Health Clinic and a former National Health Care Adviser to Senator John McCain’s Presidential Campaign in 2008.

Should Doctors Embrace Wearable Technology?

Today, wearable technology is not geared toward the medical profession, but focused on the “quantified self” movement and individuals interested in their overall health.

As wearable technology continues to evolve and more people start using wearable devices to track their steps, weight and activities, ​doctors and healthcare providers will be forced to play catch up​and fundamentally re-think how they currently approach practicing medicine; the majority of wearable devices are consumer products, not medical devices regulated by the Food and Drug Administration.

This causes certain doctors to view wearable devices as little more than “toys.” This is a short-sighted view, showing little understanding of what the technology is capable of as it relates to health care, no vision for the future of wearable technology.

These doctors will have to fundamentally re-examine the way they approach practicing medicine. Healthcare is shifting away from a “Doctor Knows Best”industry to a patient first industry that is being disrupted by innovation and the overall consumerization of the healthcare field.

Individuals taking a more active role in their personal health are driving the consumerization of healthcare. This is done by using wearable devices to track everyday movements and weight fluctuations. Noticing this growing trend in the marketplace Intel has started to develop new chips that are capable of tracking in-depth, everyday consumer health data.

Data gathered by these devices will open a new revenue stream for forward thinking doctors and healthcare providers who are moving to a concierge business model. Doctors and healthcare providers will be able to charge patients a monthly-fee to help guide them through the process of making intelligent decisions based on their everyday data.

The role of the doctor will be to guide and advise on how to interpret the everyday data. In our previous article we wrote about the role doctors will play new as wearable technology evolves. That role is still going to continue to evolve and change as healthcare continues to evolve and moves towards a patient-friendly industry both on the medical and insurance side of the business.

Companies such as Oscar Health Insurance in New York City are making the health insurance process more consumer friendly, all the benefit of the patient.

Meanwhile, companies such as Apple with their recent announcement of HealthKit and Google with their recent announcement of Google Fit and Nike with their Nike+ initiative are moving healthcare toward a patient-friendly industry.

All of these technological advancements will ultimately end up benefiting patients if they are willing to use the technology and share that health data with technology companies and doctors.

Will wearable technology make us healthier? Not necessarily. However, wearable technology will create new industries and business built around a healthier you.

And it will be the innovative, forward thinking doctors and their medical business partners who identify this trend early and adapt their current business models and medical practices to benefit from the latest global trend in technology.

Should Doctors Embrace Wearable Technology? is an article written by Brulte & Company Co-Founder Grayson Brulte and Dr. Peter D. Weiss, M.D. F.A.C.O.G, Co-Founder of Rodeo Drive Women’s Health Clinic and a former National Health Care Adviser to Senator John McCain’s Presidential Campaign in 2008 that was originally published on General Electric Reports.

Doctors Will Play New Roles as Wearable Tech Evolves

Data gathered from wearable devices that is shared with your doctor through an opt-in, real-time secure connection is what we are calling “intelligent data.”

As wearable health and wellness technology begins to flood the market, could consumers rely too heavily on these devices and apps to make decisions about the state of their own health care without consulting a doctor?

Yes and No.

Yes, because consumers could conclude false assumptions based on health data that they don’t fully comprehend.

And, no, because sensors in wearable devices—such as fitness trackers—are encouraging individuals to live healthier lifestyles by gamifying the experience.

The experiences that wearables are creating for individuals is a positive trend and one that we only see growing. Rumors swirl around Apple’s highly anticipated launch of iWatch and the introduction of its first health and fitness-tracking app, Healthbook. Google is also making strides in collecting data about our health through search trends and the recently announced Android Wear. This will only increase Google’s health-related data consumption.

The global market for wearable medical devices is estimated to hit $5.8 billion in 2019, up from $2 billion in 2012, according to a report from Transparency Market Research.

Health data collected from wearables is useless unless you know how to interpret the results. Data gathered from wearable devices that is shared with your doctor through an opt-in, real-time secure connection is what we are calling “intelligent data.” This is data gathered from smart devices, and then shared with your doctor in real-time before being added to your patient profile. Unlike a visit to the doctor today, during which a patient is able to provide only a slim snapshot of his or her current medical condition, “intelligent data” provides a complete beginning-to-end medical profile. This provides a more holistic picture of an illness for the doctor to consider when making a diagnosis.

Doctors of the future will act as interpreters of the data gathered from wearable devices and new technological breakthroughs. Doctors will then be able to help guide patients through the process of making intelligent decisions based on the data gathered from their wearable devices combined with their medical history. Data collected from wearable devices will not be enough to make serious medical decisions. There has to be a marriage between data and clinical judgment.

In the future, using intelligent data, doctors will be able to forecast the likelihood of a patient—both in the developed and developing worlds—acquiring a specific disease by mining anonymized data gathered from wearable devices and comparing it against a patient’s medical history. The foundation for this process is currently in place, as the World Health Organization and others have researched and developed models to predict infectious disease outbreaks using data mining techniques.

With the introduction of free Wi-Fi, like we’ve seen on select City Buses in Nairobi, Kenya, reliable Internet access is starting to grow in developing nations. As more developing nations come online, the anonymized data gathered from wearable devices will give doctors around the world a better glimpse into global health trends based on location, age and gender.

A fast Internet connection, combined with Google Glass, one of the industry’s most talked-about wearables, will allow doctors to broadcast surgeries in real-time to specialists around the world. These remote doctors will be able to walk the local doctor through a procedure that was once only possible in an industrial nation. “Google Glass has some clear utility in the clinical setting, and foreseeably a great potential to favorably impact medical and surgical practitioners in their daily activities,” say the authors of a report in the International Journal of Surgery.

Rise of the ‘Instant On’ Doctor

In the current medical system, a lab orders a test and has the results a few hours or several days later. Soon after, the patient is contacted and a treatment plan of action is designed. It’s estimated that 70 to 80 percent of all clinical decisions are driven by lab tests. In the very near future, data will be streamlined and patients may expect an immediate response. But not all data is vital and not all data should be acted on immediately. The data must be “intelligent” and the action must make clinical sense.

While wearable technology will give consumers new insights into their health, patients must exercise caution before jumping to conclusions and allow doctors time to work as they sift through a patient’s complete medical data stream.

How consumers adapt to these changing trends in technology will ultimately depend on the adoption rate of the marketplace and the trust they place in the system providing doctors with instant access to their medical condition. Only then will doctors be able to adapt, understand, and embrace the long-term positive health implications that wearable technologies will have in a changing global health environment.

Doctors Will Play New Roles as Wearable Tech Evolves is an article written by Brulte & Company Co-Founder Grayson Brulte and Dr. Peter D. Weiss, M.D., F.A.C.O.G, Co-Founder of Rodeo Drive Woman’s Health Clinic and a former National Health Care Adviser to Senator John McCain’s Presidential Campaign in 2008 that was originally published on General Electric’s Reports.