Grayson Brulte

Grayson Brulte

@gbrulte | @gbrulte

Grayson Brulte is an Innovation Strategist and Co-Founder of Brulte & Company.

Grayson Brulte is an Innovation Strategist and Co-Founder of Brulte & Company. As an innovation strategist and strategic advisor, Grayson builds trusted relationships with organizations, working together with internal teams to prepare clients for what’s next.

From developing strategies for autonomous vehicle programs to helping companies become the go-to resource for technology innovation, Grayson empowers clients with the foresight and intelligence to take on the world’s biggest challenges.

Sharing his insights into what’s next, Grayson hosts The Road To Autonomy Podcast and the SAE International Tomorrow Today Podcast, where he interviews high-caliber guests and leaders across industries, sharing his own unique perspective to deliver one-of-a-kind discussions.

Harnessing his in-depth knowledge of diverse markets, economics, politics, and technology, he and the guests tackle topics from autonomous vehicles and mobility trends to the financial effects of innovative breakthroughs and their impact on society.

Grayson understands the intricate relationship between politics and innovation, expertly navigating between these worlds and facilitating the impactful conversations between the two. Grayson has enabled forward momentum and transformation from a city to a national level.

As a former Co-Chair of the City of Beverly Hills Mayor's Autonomous Vehicle Task Force and member of the city’s Smart City/Technology Committee, he helped Beverly Hills become one of America’s digital capitals chosen by Google.

His perspective, insights, and opinions are utilized and shared by leading organizations and publications throughout the market.

Grayson’s comments and opinions have appeared in numerous publications, including: The Financial Times, Wall Street Journal, The Los Angeles Times, Bloomberg, CNN, Forbes, The Hollywood Reporter, and Reuters.

For speaking engagements, editorials and media enquiries please email [email protected].

The Cyber Security Mindset

Business leaders and policy makers need to wake up and realize what it means to live in an interconnected world — under constant threat of cyber attacks.

Whenever you turn on the TV, open the newspaper or listen to the radio, inevitably there will be some story about a hacking incident, data breach or an individual’s privacy being compromised when a company has had their servers hacked. Yet for many of us, our mindset has not kept up with the changes to truly comprehend the implications of the connected world — especially the decision-makers in the private and public sector in a position to do something about it.

For business leaders, protecting against cyber threats means gaining a greater understanding of their organization’s digital infrastructure and how it operates on a day-to-day basis. For policy makers in Washington, it means finding the right balance between requiring private-sector disclosure of data breaches while maintaining the data privacy of their customers.

As Congressman Will Hurd of Texas put it, “One of the biggest issues that we need to deal with, both in government and in business, is the evolving nature of threats.” Congressman Hurd is correct —there is no one-size-fits-all solution to improving cybersecurity. But with the recent introduction of the EINSTEIN Act of 2015, he is proposing some important steps to address the threat.

The EINSTEIN Act of 2015 will improve the U.S. government’s cyber security. But it would behoove business leaders to follow Congressman Hurd’s lead by introducing protocols for their own companies on how to respond to and defend against a cyber attack and breach. With manufacturers connecting heavy machinery to the Industrial Internet through the use of sensors, security becomes all the more important.

The data gathered by these sensors is making businesses smarter and more efficient, but it is also making them more vulnerable to attacks by foreign governments, professional hackers and for those who are interested in espionage for their own personal gains. To avoid this unfortunate scenario, businesses must rethink their approach to cyber security with a well-defined plan that is always evolving and responding to the latest threats.

A comprehensive cyber security plan that both mitigates risks and is proactive with disclosure will help businesses avoid the “Oh, that just happened” moment. When a company is hacked, the plan would kick into gear, and the proper disclosures would be made to users, shareholders and authorities in a timely manner without delay.

Each and every company that interacts with the public and collects data on its users should be required to publicly share its disclosure plans in the case of a breach. Transparency is the key to building and maintaining trust with the individuals who interact with the business.

In that spirit, Congress members Marsha Blackburn of Tennessee and Peter Welch of Vermont have introduced the Data Security and Breach Notification Act of 2015 to standardize the process of reporting a security breach to affected U.S. residents, which would make it easier for business to comply with the law while continuing to maintain trust with their users.

Blackburn, who has described cyberspace as “the battlefield of the 21st Century,” says the American people “deserve to know that their personal information is safe and secure.”

For larger breaches involving more than 10,000 users, the legislation would require businesses to notify the proper authorities — the Federal Trade Commission (FTC), Secret Service or Federal Bureau of Investigation — as well as consumer reporting agencies. Importantly, businesses would also have access to an online educational resource at the FTC to get help in crafting a cyber security plan.

Instead of waiting for Congress to act, business leaders should prepare for the worst — while hoping for the best — when it comes to preventing a cyber attack or data breach. It’s not a matter of if, but when, as companies large and small are potential targets. Some companies today may not even be aware that their systems have already been compromised.

To avoid this scenario, business leaders should hire in-house senior-level cybersecurity experts, such as a chief information security officer and senior threat intelligence analyst. These individuals would be responsible for examining the organization’s digital infrastructure and using threat intelligence to develop a well-defined cyber security plan that would prepare the company for cyber attacks.

The cyber security plan should include the following:

  • Conduct a threat assessment based on current global events and proprietary corporate information.
  • Establish network monitoring techniques focused on cyber tactics that could be used against industrial companies to take over heavy machinery.
  • Regularly audit the network to test for penetration.
  • Conduct regular key control assessments for technologies and services.
  • Analyze existing and future systems for possible security weak points.
  • Train with leaders in cybersecurity and cyber warfare.
  • Maintain a relationship with law enforcement.
  • Craft a disclosure plan in case of a data breach.

A well-defined security plan complete with timely disclosure will allow businesses to maintain the trust of their partners, users, shareholders and the public as a whole. Trust is to the key to building any successful business and without it, there can be no business. As cyber security evolves, so should our mindset.

The Cyber Security Mindset is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published in The Washington Times.

When He Speaks the World Listens

During the City of Beverly Hills Council Study Session Meeting on December 1, 2015, Councilwoman Nancy Kranse said “When He Speaks the World Listens” with reference to Brulte & Company Co-Founder Grayson Brulte

The Industrial Internet Is Always Learning

In an always on, always learning society, companies that embrace the Industrial Internet will be more intelligent and efficient.

The exponential growth of data from connected devices has the potential to create a society that is always on and always learning. Interconnectedness is also poised to transform entire industries, as companies harness the Industrial Internet to gain unprecedented efficiencies.

The connected device trend is only going to accelerate as the consumerization of software continues to redefine the connected device experience. Today there are over 10 billion devices connected to the Internet, a figure that Cisco estimates will surge five-fold by 2020. Worldwide spending on connecting devices to the Internet will could top $500 billion by 2020 — and create as much as $15 trillion in value by 2030.

This always on, always learning society will make us smarter and save capital for forward thinking industrial companies who understand the needs, wants and trends of their customers prior to deploying new products and services. In the coming years, every new product developed by industrial manufacturers will have sensors that will give off tremendous amounts of data that will make the product more efficient.

Companies around the world are expected to spend an estimated $120 billion dollars this year connecting operations and equipment to the industrial Internet, according to IDC, up 18 percent from 2014. The transportation sector is becoming a key beneficiary of Industrial Internet spending

Union Pacific Railroad is making their overall business and locomotives more efficient by placing infrared sensors on every 20 miles or so of track to look for signs of overheating. These sensors combined with Union Pacific Railroad’s bespoke $10 million software investment helped the company drive down derailments caused by bad bearings by 80 percent.

Complex software is needed to discover patterns and disseminate all of the data coming off the locomotive. For example, the new GE Evolution locomotive has about 250 sensors that send out 9 million data points every hour. This large amount of data is only going to continue to grow as sensors become more complex and data rich. As Jeff Immelt, chairman and CEO of GE, has noted, “Industrial data is not only big, it’s the most critical and complex type of big data.

In the airline industry, important data gathered from the sensors on the aircraft will create value by increasing the number of miles flown and improving fuel efficiency, flight times and passenger safety. The sensors onboard combined with Big Data analytics will enable the individuals who are monitoring the data to make better decisions.

Across industries, data collected from sensors and analyzed can help save lives, save time and improve the overall efficiency of the company. This is the Industrial Internet — a future in where everything is connected and always learning.

The Industrial Internet Is Always Learning is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on General Electric Reports.

Beverly Hills – The City of the Future

For those individuals who grew up in the 90’s Beverly Hills 90210 was a fixture on TV and a noted as a place where the cool kids lived and attended high school. The Beverly Hills of today is a modern City of roughly 34,290 residents with a median age of 41 ½.

While Rodeo Drive together with our world class hotels and restaurants are the primary driver of traffic to Beverly Hills, there is so much more to the city than shopping, dining, and hotels. The City of Beverly Hills is a world class city that is among the finest cities in the world to raise a family and operate a business.

One of the greatest advantages of living in Beverly Hills and operating a business in the city is the access to City Government. The City is open to hearing new ideas and meeting with citizens to address their concerns. The technology department lead by David Schirmer, CIO of the City of Beverly Hills is open and responsive when it comes experimenting with new innovations and technologies.

As the co-founder of an innovation and technology advisory company based in the City and a member of Smart City/Technology Committee, the City of Beverly Hills has offered strategic benefits to a company that not many cities in the world could offer.

To better understand why Beverly Hills cares about innovation, one has to spend an hour having coffee with Mr. Schirmer to hear his passion about technology and how it can improve the everyday lives of residents and tourists alike. When I first moved to Beverly Hills, I was fortunate enough to have that coffee and learn about the City’s forward thinking technology strategy.

From smart parking meters that alert you via an app that there is parking available to the City’s free Wi-Fi, Safety Sensors on Rodeo Drive and the upcoming city wide fiber network, the City of Beverly Hills is actively embracing innovation. A City Government which embraces innovation and looks to it’s residents to help guide the technology strategy is the city of the future. This City is Beverly Hills. This is the city that I call home.

The City of Beverly Hills – The City of the Future is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published on the official site of the City of Beverly Hills.

The Road to The White House in 2016 starts with Innovation

When the 45th President of the United States of America is sworn into office on Jan. 20, 2017, it will be a moment to rejoice and reflect upon how one person reached the highest office in the land.

To get there, the newly elected president would have been forced to make difficult decisions, which led to winning his (or her) party’s nomination for president.

One of those decisions is whether to embrace innovation and technology, or pass it over as a mere blip on the radar. The candidate who disregards innovation and technology will not become the 45th president. Instead, victory will go to the candidate who wholeheartedly embraces it.

This is partially due to the fact that 58 percent of American adults have a smartphone, according to the Pew Internet Project, and there are now more broadband Internet subscribers in the United States than cable TV subscribers for the first time in history. The old ways of reaching potential voters via snail mail and TV ads are dying. Opt-in email has replaced snail mail, and SnapChat is well on its way to replacing the traditional TV advertising, with current advertising rates between $50,000 to $100,000 a day for 500,000 to a million daily impressions, according to ReCode.

As SnapChat continues to grow and defy expectations, Vice Media, led by co-founder and CEO Shane Smith, could be the voice of the next generation. Mr. Smith subscribes to a platform-agnostic business model that is the future model for any company that creates and distributes content. Frankly, it’s a business model to which every political campaign, no matter how small or large, should subscribe. It’s the future.

Mr. Smith sums up Vice Media’s business model this way: “We’re platform-agnostic. For us, it’s about how do you get to all screens? It’s not a question of can TV migrate to online? If that’s the question, you’re already dead, because online is mobile, and that’s the future.”

Mr. Smith is correct — mobile is the future and it is growing rapidly with both traditional and Latino-American demographics. Each voting demographic will play a key role in the 2016 election.

The Latino-American voting power will continue to grow as this demographic is adopting smartphones at a higher rate than any other demographic group in the United States, according to 2014 the U.S. Digital Consumer Report, published by Nielsen.

Latino Americans now watch an average of 6 hours and 22 minutes of video a month on their smartphone compared to the average American who watches 5 hours and 48 minutes. In the 2014 midterm election, there were a record 25.2 million Latino-American citizens (11 percent of all eligible voters) eligible to vote.

These demographics should serve as a stark reminder to every potential presidential candidate and campaign manager that 2016 is going to be different. It will be the first presidential race that will be dominated by technology mistakes and technological triumphs.

In 2008 and 2012, President Obama won election and re-election partially owing to the fact that he empowered his team to develop and implement an innovation strategy that was outside the box. If a potential presidential candidate is thinking about copying Mr. Obama’s innovation strategy, they will not be elected president. Innovation strategy has to be unique to each and every situation.

Candidates must respond to 2016 with an innovation strategy that is in tune with the America of today and tomorrow. As Google co-founder and CEO Larry Page says, “The main thing that has caused companies to fail, in my view, is that they missed the future.” If the political and innovation strategies are in tune with the status quo but not with the future, the candidate will not be elected president.

The status quo has to be challenged, broken down and rebuilt through a strategy that relies on a grass-roots network of volunteers where there is no friction between the innovation, communications and political teams.

Republican Sen. Ted Cruz of Texas sums up his thoughts on the status quo this way: “What I’m trying to do more than anything else is bring a disruptive app to politics.”

The time is here for a presidential candidate to actively embrace innovation, break up the status quo and wholeheartedly embraces innovation. The 45th president of the United States will be elected because he or she will have actively embraced innovation to build a direct connection with the voters.

The Road to The White House in 2016 starts with Innovation is an article written by Brulte & Company Co-Founder Grayson Brulte that was originally published in The Washington Times.